Friday, March 16, 2018

iROO x RDSS - Know Me 2018 Campaign

In life, not everything goes as planned. Somethings a little road block may throw one off course and create inconveniences. But for some, it is not as simple for they have mountains to overcome. All parents would want their child to grow up happy and healthy, and all the more so for the parents with little ones who are suffering unfortunately from rare diseases.

While fundraising is important for the families with little ones with rare diseases who have to incur high medical cost, but equally important would be public awareness on the plight of these families and how very often members of Rare Disorders Society (Singapore) are faced with weird stares or verbal abuses from ignorant public because of the different way the little ones look or behave.

We may have heard similar cases on social media, and so it is great that iROO International Pte Ltd (iROO) had come on board to support RDSS in a 5 years corporate social responsibility campaign starting from this year, with the key objectives of raising public awareness on rare disorders and educating the public to be empathetic towards such patients and their family members. The public needs to know more, and understand more.

Being The "Perfect" Father, I am proud to partner iROO to be an advocate for this worthy cause! For a start, the campaign name for this first year is "Know Me" and is as apt as it gets! iROO will be selling these exclusive limited edition ‘Know Me’ charity t-shirt with all nett proceeds donated to RDSS. It is available in 2 colors, black and white, and retails at SGD$68.80 at all iROO retail stores from 28 February 2018 till 15 April 2018.

The tees come in both black and white!

Why hornbills? Because these birds are known to form strong monogamous and takes great care of their young. No surprise that the campaign for 2018 will end with an outing to the Jurong Bird Park on 05 May 2018 for RDSS members and families fully sponsored by some of their sponsors, in line with the Hornbill theme. It is also to honour all mothers from RDSS families in conjunction with Mother’s Day and the nett proceeds from the sale of the Charity T-shirts will also be officially donated to RDSS on that day. Great job iROO, and for all of you out there do share what you know with your friends or simply share this campaign on your social media!

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